Root is a counter-culture line of products that presents gardening as an accessible way to humanize an urban environment and to create a sense of place. The line is specifically directed toward a young urban population who will likely be gardening in their apartments. Using color blocks, Root's branding system focuses underground, where the product will be used.
JHU School of Medicine 125th Anniversary
The Johns Hopkins University School of Medicine 125th Anniversary Logo was carefully crafted to combine the historic and the contemporary in order to honor all 125 years of medical education and innovation. By incorporating the iconic shield with a contemporary background image, the logo emulates the celebration’s tagline: Where Tradition Meets Innovation. The numbers, framed by fluid strokes, follow an upward movement to reflect the School of Medicine's commitment to continued improvement, innovation, and excellence. Meanwhile, the shield is patterned with a composite image of a DNA sequence and the repeated structure of epinephrine – the latter discovered at the School of Medicine – thereby recognizing the school's historic success in contributing to the understanding of ourselves and the world around us.
Sixteen street banners were created to be displayed throughout the duration of the anniversary. Each banner features figures who were fundamental to School of Medicine’s history.
MWA Water Quality Report
The Musconetcong Watershed Association (MWA) publishes an annual Watershed Report Card, which informs the public about the quality of the watershed. With complicated graphs and scientific terminology, the MWA found that the report wasn't accessible to the general public, which we aimed to address. For the redesign, we carefully developed icon sets for each piece of criteria within the grading system (i.e. Nitrate Level, Water Temperature, Aquatic Life, and Habitat, and Water Clarity and Phosphorous levels). These icon sets not only reflect the grade, but also what that grade indicates in the real world. For example, the icon system for Nitrate levels shows a glass of water becoming clearer, since Nitrate levels affect whether water is drinkable or not. The report itself has a simple layout so that the MWA can use this as a template for future reports.
Itaberco Product Catalogue
Itaberco, a dessert manufacturing company located in Baltimore, publishes a product catalogue annually. The catalogue includes information about each of their product categories: Gelato & Sorbetto, Soft Serve, Frozen Yogurt, Pastry & Bakery, and Specialty Drinks. All food photography is taken in-house.
Corrie is a heart attack app that tracks recovery through wearable technology. It originated in the Johns Hopkins Medicine system as a study and has since expanded into other medical institutions. I designed a pitch deck and flyer for Corrie that could be used in presentations to their stakeholders, so that they can continue to expand.
Scrap Yard is an action-oriented campaign designed to bring attention to food waste. The main component, Scrap Yard’s 120-page Action Guide, addresses the reasons for food waste—from the pragmatic to the philosophical—and offers in-depth solutions for reducing it. Through DIY projects, recipes, and how-to's, the handbook shows the individual that preventing food waste can be both an effective and engaging process.
Green Bean is an uplifting publication that focuses on sustainable living and news through the use of articles and how-to’s. Rather than centering on the guilt often associated with topics of sustainability, Green Bean sends a hopeful, uplifting message that encourages its readership to make practical changes toward a more sustainable lifestyle.
A selection of poster designs.
BAM Next Wave
This publication serves as a directory for the BAM Next Wave 2014 performances. The graphic that flows through the bottom is a continuous wave, created using long-exposure photography, which mimics the movement, drama, and elegance of this festival.
Donor App Logo
The Donor App connects patients with living donors through a personalized Facebook post. The app connects you with people you already know using your own social network. The Donor App logo features two chat bubbles with an image of a liver and spleen. The logo reflects the app’s main functionality: to help start the conversation around donation.
Maryland EV is a non-profit that works to educate the public about electric vehicles. During my internship with Maryland EV, I created promotional materials that were distributed at Baltimore's Artscape. These materials included t-shirts, bumper stickers, lasercut business cards, and origami cars. Maryland EV worked with Voltride, an electric bike rental company, to showcase their electric bike to Artscape. For the event, I designed a vehicle wrap for this electric bike. In addition to promotional materials, I also worked with the team of interns to redesign their logo and website.
Drawing inspiration from 1920's graphic design, this book collection aims to give the classic Shakespeare plays a new, youthful appearance.
Lettuce Connect is a postcard set featuring the artwork of displaced children in Pakistan who are involved in the Lettuce Bee Kids Program.
Intuition is an experimental typeface, which fuses bracketed serifs, slab serifs, and simple lines into one cohesive, structural form. The images showcase Intuition in a type specimen book.
Flora is an experimental field guide about flowers around the world. The guide takes an intuitive approach to flower identification. The first side of each card is based on the visual and emotional impressions of the flower, created using floral colors, patterns, and ambiance. The opposite side offers traditional identification information, including height, range, habitat, and bloom time.
SkyGlimpse is a weather app that visualizes temperature changes throughout the week by comparing colors from day to day. Featured in Ellen Lupton's Type on Screen.
The Intergovernmental Panel on Climate Change released its fifth assessment on Climate Change and while the content of this document is important, it’s dense and somewhat inaccessible to the general public. Watered Down concisely portrays the message of the report through the distortion and disintegration of the letter-forms as the message is literally washed away.
Origin is a 10-page accordion book designed to encapsulate the experience of walking through a forest. The imagery was created using ink, charcoal, and collage.