Frederick Health Impact Report

Frederick Health’s Impact Report combines stats with storytelling and custom photography to capture the faces of those positively impacted by the programs that Frederick Health offers to the community. The Postern team worked to humanize their impact beyond numbers and stats to highlight Frederick Health’s dedication to the community’s wellbeing.

Client: Frederick Health | Agency: Postern | Design & Art Direction: Kim Lawler | Report Photography: Justin Tsucalas

A photograph of the cover of Frederick Health's Impact Report. It features a collage of photos of people.
A photograph showing several spreads of the impact report. It features the cover, an infographic, and a patient story with a portrait.
An infographic that shows the community impact by the numbers.
A spread about protecting Frederick with COVID-19 vaccine clinics.
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