Tuckers Brand Identity
Tuckers is a family-owned company that offers air conditioning, plumbing, and heating services to Maryland and Washington, D.C. With their expansion from a local company to a regional one, they were in need of a brand identity that reflects their commitment to the newest technology while staying true to their roots. The team at Postern developed a brand identity that captures their new elevated look with a nod to classic and timeless American design.
Client: Tuckers | Agency: Postern | Design: Kim Lawler and Jenny Workhoff
The logo utilizes the image of a torch made from two flame and a water droplet to represent the “passing of the torch” to the next generation of the Tuckers family.
As a company that prides itself on working with American manufacturers, we were inspired to develop brand colors that remix the classic red, white, and blue. The vibrant wiring within HVAC systems helped us to make our final selection.
We designed custom vehicle wraps so that their vans would be colorful and recognizable when visiting homes.